> For the complete documentation index, see [llms.txt](https://help.murlist.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.murlist.com/murlist-lead-engine/web-leads/how-murlist-web-leads-work.md).

# How does web leads work?

The Murlist's Web Lead is an automated way to generate leads from your website by identifying where your visitors work.

We analyze your website traffic and build a customer persona based on details like visitor's company, industry, region, time spent on site.

Our AI uses this information to automatically suggest similar companies and leads.


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# Agent Instructions
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## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://help.murlist.com/murlist-lead-engine/web-leads/how-murlist-web-leads-work.md?ask=<question>&goal=<endgoal>
```

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Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.