> For the complete documentation index, see [llms.txt](https://help.murlist.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.murlist.com/murlist-lead-engine/web-leads/how-murlist-web-leads-work.md).

# How does web leads work?

The Murlist's Web Lead is an automated way to generate leads from your website by identifying where your visitors work.

We analyze your website traffic and build a customer persona based on details like visitor's company, industry, region, time spent on site.

Our AI uses this information to automatically suggest similar companies and leads.